– I have found that the best times to post on Instagram is in the Mornings and mid to late evenings on weeknights. Do you use any third-party analytics tools or just Instagram analytics? – I use Tailwind’s Instagram scheduling feature, https://wave-accounting.net/ which also shows you the best times for posting. Seventy percent of consumers feel more connected to brands with CEOs who share on social media, and 72% feel similarly when a brand’s employees are active on social media.

Remember, your community is unique, so you’ll need to cater your content to your fans’ interests. Learn how to calculate and track your Instagram engagement rate so you can keep an eye on what’s working. Some of the most successful Instagram accounts tend to use a select color palette for their photos, helping them to create a distinct style. For example, Oneika Raymond favors bright colors with high contrasts. If you’re using Instagram for business, think of your profile as your homepage.

Instagram content idea #8: Your outfit

Following are 40 things to post on Instagram for better engagement, sharing, and exposure. Get free expert insights and tips to grow your knowledge business sent right to your inbox. Get free online marketing tips and resources delivered directly to your inbox. Cross-promotions with other merchants can be intentional or they can be quick shoutouts. Whether you’re establishing a partnership or just mentioning them in a post, it can build valuable relationships and show customers that you’re invested in the community. Instagram is a great place to showcase your involvement in any sort of event. You can post content from before, during, and after the event to create more hype.

Sprout Social determined the best posting times based entirely on Consumer Data. The above is one general way of looking at the best time to post on Instagram.

Cross-promotion of another social media account.

Are you marketing to the right crowd and at the right time? You have to keep the content and posting time fresh to maintain a positive and paramount following. Sharing relevant content from other Instagram feeds is an excellent way to build your brand on What To Post On Instagram Instagram and give your audience more of what they want to see. Although it’s not as simple to do as it is on other social media platforms, it’s possible to weave other content into your feed. This will post your photo or video to your Instagram page.

Use each photo to illustrate the step, which will help your followers keep up with you as you complete a goal or process. The goal on social media is to increase your audience organically. Worse, your engagement will suffer — along with your brand. Entrepreneurs have discovered that sharing personal stories and information can prove just as effective as sharing business-related posts. When you give your audience a peek into your daily life, you let them know that they’re part of your inner circle. Read the 2022 State of the Creator Economy Report to get the latest data on industry trends and marketing methods (including social media!) for knowledge content creators. If you’re feeling stumped, take a look at the creative Instagram posts on our list and ask yourself which types of content you’re not using yet and why.

Broadcast instructional Live videos

When we need to go full office/business chic, we head straight to Instagram and search for #chicoutfits. But if you don’t have a studio, audio equipment, and an extreme sportswoman to fly off a jump on a motorcycle, consider Instagram Stories, Reels, or a casual-style, candid video.

A funny photograph or video can get shared hundreds or even thousands of times. Newsworthy and timely posts won’t last long in terms of readership, but they’re great for fast-moving feeds like those on Instagram. Plus, you can take advantage of the news story’s searchability. Don’t newsjack a tragedy, for instance, to benefit your brand. Newsjacking is when you steal a topic from the headlines and spin it to relate to your industry. For instance, if there’s a news story about craft bloggers, and you create online courses that teach people how to do crafts, you could link to the story and add your own spin. You can use Instagram for more than just posting pretty pictures.

Social Pilot

This feature is an even SHORTER way to share videos, lasting up to 15-seconds. For example, if you’re a fitness trainer, you could post videos of how to properly do certain exercises. For example, if you were a fitness influencer, you could do a 30-day diet challenge where you post your progress and how you’re feeling on your stories. Consider creating a meme about your business, product, or industry. When it comes to social causes, sharing them with your audience is a fantastic way to show your business is involved with a positive change. Let’s say your creativity gauge is running low, and you need ideas for FUNNY Instagram posts. Post about why you’re passionate about what you do, the big WHY behind what drives you to get better every day and your passions for your Instagram feed.